We’re Smith
& Diction
Perplexity.ai
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Our new brand for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.
Perplexity.ai
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Our new brand for Perplexity AI was designed to feel subtle, letting the actual content on their platform shine. So even the logo is built around users—with a cursor as a starting point.
Paradigm Gallery + Studio
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This local art gallery and studio needed a new brand to help them expand into a new creative space, so we built them a custom identity that can flex, shift, and evolve in endless iterations.
Exposure
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This storytelling platform is rooted in exploration, so we gave them a new logo that evokes a sense of global unity and adventure.
Marke Jewelry
Coming Soon
We designed a new brand identity for a wedding band company that helps people feel more comfortable and confident buying fine jewelry.
Velocette Studio
velocettestudio.com
This interior designer asked us for a new identity, so we built one that can can be rearranged in multiple ways, mirroring the ecclectic, versatile spaces they create.
Velocette Studio
velocettestudio.com
This interior designer asked us for a new identity, so we built one that can can be rearranged in multiple ways, mirroring the ecclectic, versatile spaces they create.
Ginger Rudolph
gingerrudolph.com
This identity for a Philadelphia art curator and artist mentor is made to help her brand feel as distinctive as her creative approach.
Elixr Coffee
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When redesigning Elixr’s coffee packaging, we put their coffee in boxes, not just bags—creating a unique, thoughtful unboxing experience.
Group X
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These art curators are behind some stunning public art installations in Philadelphia. We built them a brand identity that’s not designed to explain, it’s designed to inspire.
Tiny Organics
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This baby food startup came to us for branding, and we delivered a complete visual identity and original copywriting.
Tiny Organics
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This baby food startup came to us for branding, and we delivered a complete visual identity and original copywriting.
Human Ventures
human.vc
We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.
Human Ventures
human.vc
We gave this venture capital firm a full brand identity, complete with messaging, website design, digital design systems, and event collateral.
Philadelphia Visitor Center
Coming Soon
We created a whole suite of new graphics to help draw visitors to the new Parkway Outpost—a tiny new space full of helpful information on Philly's Ben Franklin Pkwy.
Sabbatical Beauty
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We created a complete rebrand and a full packaging redesign for this Philly-based, small-batch, Asian-inspired skincare company.
Glitter Block Cleaning Service
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Glitter cleans up neighborhoods. We cleaned up their brand, delivering a new wordmark, mascot, and full identity system.
Glitter Block Cleaning Service
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Glitter cleans up neighborhoods. We cleaned up their brand, delivering a new wordmark, mascot, and full identity system.
The Rail Park
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We started working with the Rail Park before there was a park, and we’ve given them everything from an ever-evolving visual identity, to a full suite of brand assets, to a shiny new website.
Any Distance
anydistance.club
Our identity for this fitness app conveys strength, motion, and the road ahead.
Any Distance
anydistance.club
Our identity for this fitness app conveys strength, motion, and the road ahead.
BOK Building
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We created a flexible wayfinding system for this former school, helping people find all the makers, artists, and small businesses in this dynamic, ever-growing community.
Càphê Roasters
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Our packaging redesign for this mission-driven Asian-American business references the landscapes of Vietnam, paired with a bold diverse color palette.
Elm Wealth
elmwealth.com
This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.
Elm Wealth
elmwealth.com
This wealth management team is focused on helping grow family wealth. We gave them a rebrand and a website that’s built to help them grow, too.
Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.
Suburban Enterprises
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For this legacy tile brand, we built a timeless visual identity strong enough to hold up to their history and dynamic enough to carry them into the future.
Universal Patterns
universalpatterns.com
This design firm makes complex ideas understandable, so we distilled an idea as complex as the universe into a simple visual identity for them.
Universal Patterns
universalpatterns.com
This design firm makes complex ideas understandable, so we distilled an idea as complex as the universe into a simple visual identity for them.
Square One Coffee
squareonecoffee.com
We gave this coffee roaster a rebrand and updated packaging that honors the history of their Lancaster roots, but with a fresh, modern appeal.
Steno
steno.com
This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and product design.
Steno
steno.com
This tech startup came to us for a full visual identity, followed by print design, digital assets, copywriting, and product design.
Charlie was a sinner.
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Our branding for this vegan bar was built on concept, treating the name like the opening line of a book. We executed the full identity, tagline, collateral, and website art direction.
Charlie was a sinner.
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Our branding for this vegan bar was built on concept, treating the name like the opening line of a book. We executed the full identity, tagline, collateral, and website art direction.
Triple Bottom Brewing
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Our beer can design system for this fair chance brewery is built to showcase an ever-changing suite of can art, while illustrating their deeply-held belief that good business requires looking from more than one perspective.
The Well Book
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We worked with charity: water to create this tangible moment for their largest investors. Our roles included writing, editorial design, and art direction.
HipCityVeg
hipcityveg.com
This plant-based restaurant wanted a brand welcoming enough for even diehard meat-eaters. We designed their full launch identity, including in-store signage, takeout menus, and print collateral.